What Is a Search Engine Optimization Audit? | What is an SEO Audit?
With over 1.5 billion websites on the internet, one thing is certain: you're up against a lot of competition when trying to rank organically on search engines like Google, Bing, and Yahoo. This doesn't mean, however, that search engine optimization (SEO) shouldn't be...
Quick Guide to Email Marketing (Updated 2021)
Do you want to know how to grow your company's profits and convert potential customers? Want to then turn those customers into brand ambassadors? If you're a business owner, you want to look for ways to turn business leads into people who purchase your services or...
How to Properly Budget a google PPC Advertising Campaign
People who click on pay-per-click (PPC) ads on Google are 50% more likely to make a purchase than users who visit the same site through organic results. Wouldn't you like to give your business that kind of advantage? PPC advertising can help you drive traffic,...
How to Write SEO-Friendly Alt Text for Your Images
Providing quality content is one of the key components of your website’s SEO. Adding images to your articles and posts encourages people to read them. It helps them visualize the details described in the text. Images also add credibility to your message. It also helps...
How to Find Guest Post Opportunities
Are you looking to improve traffic on your website? Have you heard that writing articles for other websites is a great way to attract new clients and establish your authority in your field? Are you wondering about the benefits of guest posting? Guest posting is a...
Social Media for Content Marketing (Updated 2021)
Are you trying to leverage content marketing for your business? Content marketing serves as an important part of any company's success in the modern era. Before, business owners used to rely on people seeing their print advertisements and coming into their stores to...
How to Keep Social Proof in Advertising (Updated 2021)
Studies show that 84 percent of people trust a customer's review as much as they would trust a friend or family member's recommendation. This statistic alone proves that marketers have a significant opportunity for growth customer-recommended advertising. But, of...
Methods for Writing Compelling Web Copy
Do you want to improve your content writing? Content marketing is an effective method for reaching new customers and audiences. However, writing online web copy isn’t simple and easy. If you want to write effective web copy, you need to be engaging,...
What Frequency Should a Website Publish Blog Posts?
It is believed that 25% of all the websites in the world are blogs. There are likely more than 500 million blogs out there on the Internet. If you are starting a blog or are trying to help your blog gain more traction, you're likely wondering how often you should...
How Content Marketing Can Drive Business Sales (Updated 2021)
Do you want to improve your sales marketing tactics through content marketing? Content marketing is one of the top ways to secure more conversions or customers. You’ve likely seen an infographic or blog post from other businesses that drive sales their way. You can do...