Why Content Marketing, Organic SEO & Building Your Brand Is the Most Important Investment You Can Make in Your E-Commerce Store Right Now!

by | Aug 23, 2020 | Branding, Content Marketing, ECommerce, SEO

The importance of SEO in e-commerce is invaluable.

The better your website and your content are SEO optimized, the more you can drive traffic to your website. That results in more customers and, in turn, results in more profit.

If you want to learn everything about content marketing, organic SEO, & building your brand, then this article is the best place to be. It has everything you need to know for your e-commerce business to be successful.

Everything You Need to Know About Content Marketing

If you want to drive traffic to your e-commerce business, you need quality content. It’s the best way to drive traffic to your business without having to pay for ads.

But you can’t just write a fluff piece and expect thousands of visitors to come to your site. You need some strategies to help you generate this traffic. You need quality content, different forms of content, and SEO optimized content.

When it comes to content marketing, you can create blog posts, videos, infographics, podcasts, whitepapers, and case studies. But each of these requires a content marketing strategy. It’s best to figure out the best ways to creates these forms of content so your business can generate the most amount of traffic.

Here are some content marketing strategies to consider for your e-commerce business.

Quality Content Rules

If you’re going to write content, it’s best to write well-research quality content because Google’s algorithm recognized unique, original, and well-searched content and will rank it higher.

You should also consider writing long-form content because it can offer more insight. The more thoughtful and detailed your content, the more Google recognizes that and will rank it higher.

Although, it’s important to note that the quality and originality of your content is only one factor that Google uses to rank websites.

If you want to create quality content, then consider these factors. You can meet our team on our website and see how they have helped e-commerce businesses produce quality content.

Useful Information for Your Target Market

When you write your content, you should have a target market in mind. You should know who the audience is that is reading your content and can benefit from it.

If you write content about online baked goods, but your target market is vegan people, it’s unlikely that the content you’re writing will resonate with them.

When it comes to figuring out your target market, you should know everything about them. That essentially means knowing their age, demographics, and interest.

You won’t know the problems your target market is having and how your content can help them overcome these problems. For example, if your target market was looking for vegan pies, you can write content about vegan pies and vegan pie recipes.

Creating content for your target market and the questions they have about products, specifically your product, can help you earn their trust. It can also make your business credible.

But that’s why it’s important to know as much information as possible about your target market. The more you know about them, the more you can help them with your content. You can create a specific kind designed for them.

Is Your Content Credible?

Another way to create quality content and have it ranked higher is to ensure it’s credible. You want to create content that is properly linked to sources, has testimonials and reviews.

You want your business to appear as trustworthy as possible to your customers. That involves offering as much insight and being as credible as possible.

Overall, these are some basic strategies to consider when it comes to content marketing. You can drive more traffic to your website and your e-commerce businesses with these strategies.

Everything You Need to Know About Organic SEO

Although it’s important to have quality credible content, you also need to be aware of some SEO strategies. When your content is SEO optimized, it also helps you bring in more traffic.

It’s important to look at some key takeaways with SEO that, if implemented, can help boost your business.

Keywords Search

The first thing about keywords you should know about is what keywords your audience is using to search for your product.

Those are the keywords you want in your content and on your website. When someone uses one of those keywords to search for something, your website will appear. It allows for more accurate searching.

When you look at keywords, you want to choose words that are highly searched for but are also not used widely among your competitors. These are the keywords that can help your website rank higher because nobody is else is using them.

You should also become familiar with long-tail and short-tail keywords. Long-tail keywords are often words with more than two words and short-tail keywords are often just one or two words.

Never Keywords Stuff

Another key thing to remember when it comes to keywords is to never overstuff them into your content. That means adding them whenever you get the chance.

Overstuffing keywords can hurt your ranking because Google will see as keyword stuffing instead of using the keywords naturally.

Where to Place Your Keywords

Now that you have some understanding of keywords, you should become familiar with how to use them in your content. You need to strategically put them into your content.

First and foremost, you should have your keywords strategically placed throughout your content, especially your blog post. You should consider adding two to five keywords throughout blog content.

You should also place keywords in your headers and subheaders. But you don’t need keywords in all of them. Having them in a couple of headers and subheaders can help your ranking.

In addition, your keywords should also be in your meta description. This is when someone sees the description below your website link on a Google search page. That description is an opportunity to entice someone to take action.

Lastly, you should be putting your keywords in your URLs and page title.

Overall, adding keywords that are relevant to your product and business into your content will help your ranking. It will drive more traffic to your website.

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Internal Linking

Internal linking is when you link a page of your website inside your content. It’s a way to redirect someone to another part of your website.

It’s also a great way to improve your SEO ranking. However, it’s important that you only include internal linking a couple of times or Google will hurt your rankings.

Be Mobile Friendly

Finally, it’s important to ensure that your e-commerce business is mobile friendly. With the e-commerce industry will be valued at near 300 billion by the end of 2020, it’s more important than ever that your e-commerce maintains it’s competitive edge by being mobile-friendly.

When your site is mobile-friendly, it helps improve the SEO ranking of your website because it’s more accessible to everyone.

Overall, these SEO tips can help your e-commerce business thrive. It can bring more traffic to your website. It’s important to remember, however, not to keyword stuff and produce quality SEO content that can help people.

You can specifically see a case study of how we helped with SEO and web design with Monarch Token.

Everything You Need to Know About Your Building Your Brand

Building your brand is also important to drive in more customers to your e-commerce business. It may be one of the most important things you need to do in your business.

Your brand is the story your customers feel when they purchase something from your business. It’s a positive feeling that whatever they bought is going to give them happiness.

Here are some strategies to consider when building your brand.

What’s Your Brand’s Personality?

Whenever someone buys from your store, you want that customer to feel as if your product is providing them with something.

For example, when someone buys Coca-Cola, they should feel happy.

When you are building your brand, you want your customers to feel something when they buy your product. You want to give them a sense of your brand’s personality.

Your brand’s personality is always what makes your e-commerce business different and unique from our competition. It’s what defines your business and tells customers why your business is better than your competitors.

Have a Slogan

Another key part of building your brand is having a slogan. It’s important if you want someone to remember what your brand stands for.

It can be something that reminds your customers to want your brand can do for them.

Have a Look

Lastly, if you want your brand to stand out, it needs to have a specific look to it. That means having a logo on your products or something that sets you apart from other businesses.

You want to have a logo that is up-to-date and isn’t from the 1980s. You also want a logo that clearly articulates what your business does, so it isn’t confusing to people.

But most importantly, you want a brand logo that tells your customers a story. You want your customers to recognize it and understand the power behind your brand and what it can do for them.

You can see our specific work on USPS and how we helped them build their brand.

Why You Need to Know Everything About Content Marketing, SEO, & How to Build a Brand

You may think that your e-commerce business doesn’t need content marketing, SEO, or a distinct brand. If you don’t have them, your competitors will have these strategies and will be outranking you on Google searches.

It will hurt your business and how you generate traffic and generate sales.

When you adopt content marketing and create a distinct brand in your business, it can help you build a relationship with your customers. You understand more about your customers, how they shop, and how you can reach them.

Having an e-commerce business is more than making money, it’s about helping people solve a problem. It’s creating solutions for people that are better than what any business has thought of.

In addition, content marketing can help you build your business become more widespread depending on how much content you produce. The more quality content you produce, the more your brand shines. The more people will see it and recognize it.

Overall, your e-commerce business needs to adapt to maintain an edge over your competitors. These SEO strategies can not only help your e-commerce business accomplish that, but it can help it grow like never before.

Now You Know the Importance of SEO In E-commerce

The importance of SEO in e-commerce is invaluable. All of this information and the strategies inside of this article can help drive more traffic to your business, which can generate more sales for your business.

SEO can also help build your brand. You can show your target market what your brand represents and how it can help them. Your brand should ultimately tell a story about your customers and how it can help them.

If you want help building your e-commerce business brand and creating quality content inside your site, then we might be able to help. See if you qualify to work with us here.

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