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Why Content Marketing for Your Ecommerce Brand Can Increase Your Brand’s Perceived Value

by | Nov 5, 2020 | Content Marketing, ECommerce

Are you having a difficult time attracting and engaging website visitors?

Without a strong content marketing strategy, you might lose your chance with prospective buyers.

Over 70% of marketers reported content marketing quantifiably improved consumer engagement. In fact, small businesses with blogs yield 126% higher lead growth than businesses without blogs.  

Since 71% of buyers consume blog content before making a purchase, you can’t ignore content creation.

Do you want to increase your eCommerce brands’ perceived value?  Start blogging!

Here are seven ways that recognizing the importance of content marketing can help:

 

1. Reach Your Target Audience With SEO

The top three organic positions in Google attract over 75% of clicks. Is your website missing from the first page of a Google search? There’s a chance you aren’t attracting website visitors to your e-Commerce content at all.

Instead, your competitors are reaching those consumers.

With search engine optimization (SEO), you can optimize your content to rank higher on Google. SEO can benefit your business by:

  • Increasing web traffic
  • Improving brand awareness and recognition
  • Boosting brand authority and credibility
  • Generating leads
  • Increasing online sales and conversions
  • Improving your ROI

The higher you rank on search engines like Google, the more often consumers will see you. It takes five to seven impressions before someone starts to remember your brand. By improving your ranking for different keywords, you can get in front of more people to boost your brand.

Better yet, you can focus on the people most likely to become paying customers. With audience and keyword research, you can create content with your customers in mind. Then, you can boost your SEO ranking to appear in front of those customers.

About 82% of consumers feel more positive about a brand after reading personalized content.

Understanding your target audience will improve your eCommerce content marketing strategy. Crafting personalized content will help you emotionally content with your customers.

In addition to boosting brand awareness, you can also improve your brand’s value to generate brand trust and loyalty.

Over 90% of customers show loyalty to transparent brands. Blogging gives you a chance to communicate with your audience and teach them about your business.

Meanwhile, 61% of people are more likely to purchase from companies that deliver unique content.

By crafting unique content, you can forge a connection with customers. You can even spark a two-way conversation and boost engagement with your target audience.

2. Get Ahead of Competitors

Many people recognize the importance of content marketing as a way to get ahead of their competitors. As you improve your SEO ranking, you’ll reach the top of search pages. Consumers will see your business before they see your competitors.

Ranking higher on search pages will help your brand appear more credible. By providing helpful information and data from reputable resources, you can become an authority in your industry.

Video Content

You can also use content marketing to get ahead by keeping up with the latest marketing trends. For example, video content accounts for over 80% of all internet traffic.

Adding videos to your email marketing can increase your clickthrough rate by up to 300%. Adding one to a landing page can increase conversions by 80%.

Meanwhile, about 90% of users check a product video before making a purchase. After watching a video, over 60% of viewers are likely to make a purchase.

In fact, about 96% of B2B organizations use videos in their marketing campaigns. These companies reported a 73% increase in their ROI. Videos can also increase brand recognition by 129%.

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3. Highlight Your Value

What unique value can you offer customers? eCommerce content can help you highlight your value. Focusing on your unique value proposition will help you stand out from competitors.

At the same time, it gives consumers a reason to choose your brand over anyone else.

4. Showcase Your Expertise

If you have years of experience under your belt, you likely have unique insight into your niche industry. You can share that insight through eCommerce content marketing. For example, you can create blog posts or vlogs about your experiences.

Sharing your expertise will show consumers you’re a knowledgeable resource. In time, they’ll learn to trust you as they seek answers to their questions.

Sharing your expertise is a great way to get ahead of competitors and build a loyal following.

5. Share and Stay Social

As you create eCommerce content for your website, you can also share that content on social media. Social sharing is a great way to spark conversations with your followers. As people begin commenting on your content, comment back.

Let consumers know you’re aware of their concerns. Communicating with your audience will help them see the value of your brand.

When they need help or have questions, consumers will know they can come to you first.

Meanwhile, the links you post on social media will help you generate more site traffic.

6. Generate New Leads

Leads from SEO are eight times more likely to become paying customers than those from ad campaigns. Almost 15% of SEO-generated leads are converted into sales. Meanwhile, outbound strategies like print advertising only yield a 1.7% conversion rate.

In fact, 80% of consumers ignore paid ads when they’re looking for information about a brand.

As people read your eCommerce content and recognize your brand value, they’ll feel more inclined to try your product or service. Understanding the importance of content marketing can help you generate more leads to grow your business.

7. Improve Your ROI

Inbound leads from SEO cost 61% less than outbound leads from cold calling. Content marketing is a cost-effective marketing strategy. Other tactics, such as billboard advertising and magazine ads, can get costly.

Instead, you can use content marketing to connect with your audience and generate high-quality leads. With SEO, you can focus on people likely to become paying customers. As a result, you’ll spend less time trying to convince people to buy your product.

Instead, you can spend more time boosting sales and improving your ROI.

Discover the Importance of Content Marketing: 7 Ways to Boost Your Brand’s Value

Give your business a boost! By discovering the importance of content marketing, you can highlight your brand’s perceived value and attract new customers. At the same time, you’ll build your credibility, improve your ROI, and build your business.

Eager to get started? Schedule a call with our team today!

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